Rockin’ Trademark – Taylor Swift’s “Taylor Swift” Signature

  • 4289734Rockin’ Trademark: US Trademark Registration No. 4289734
  • Filed: 2 July 2011
  • In the name of: Taylor Swift
  • Description of mark: “The mark consists of “TAYLOR SWIFT” appearing in a stylized form”.
  • Goods and Services: Christmas stockings; Christmas tree ornaments and decorations; Plush toys; Puzzles; Stuffed toy animals; Stuffed toy bears; Stuffed toys.
  • Why this trademark rocks:
    • It’s natural for global celebrities to want to trademark all the insignia for which they are known, and the first place to start is often the celebrity’s name, signature and initials.
    • Taylor Swift has protected all three with trademark registrations covering categories including cosmetics, shoes, handbags, greetings cards, and beach towels.
    • Celebrities are global brands, now more than ever before.
    • A successful trademark registration will ensure that Taylor Swift has the monopoly over her brand.
    • If celebrities don’t capitalise on their trademarks, someone else will be waiting in line to do it for them.

Guest post by Sharon Daboul, Trademark Attorney, EIP

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